Practical information
Description
Timeline
Stakeholders
Strengths and offer
Urban logistics
Positive impacts
Needs
Logistical challenges
Practical information
What?
Shopopop is a collaborative delivery platform for groceries and parcels between individuals. The model relies on “co-transporters” who deliver orders to other people while, in principle, using trips they were already making.
Who?
Shopopop, as a private platform; partner shops and retailers; individual co-transporters; customers and residents. In Belgium, the most documented partnership is with Collect&Go / Colruyt.
Where?
Founded in France, where Shopopop says it is present in 27,000 municipalities. The company presents itself as active in France, Belgium, Luxembourg, the Netherlands, Spain and Italy.
When?
Shopopop was created in 2015.
A partnership with Collect&Go is documented in Belgium, notably in the Antwerp region, and later extended to other locations.
Contact
Shopopop.
For Belgium, the publicly cited Benelux country manager is Sacha Buyck.
Resources
shopopop.com; Shopopop consumer and merchant pages; Shopopop help centre; Collect&Go partnership; RetailDetail and Buurtsuper articles; literature on sustainable crowdshipping.
Description
Shopopop offers a collaborative delivery model, or co-transporting, applied to groceries and parcels. Individuals can register as co-transporters and accept to deliver an order to someone else, using a trip that was already planned or close to their daily route.
For customers, the promise is a more affordable and more human home delivery service. For shops, Shopopop makes it possible to add a delivery service without internalising a fleet, warehouse or dedicated logistics team. For co-transporters, the service functions as an additional source of income.
The case is interesting because it asks a very direct question of urban logistics: can last-mile flows really be reduced by relying on already existing trips, or does the model simply create new, less visible detours? The model is appealing because it theoretically mutualises everyday movements, but its actual impacts depend heavily on added distance, type of goods, neighbourhood density and the reliability of the co-transporter community.
Timeline
2015
Creation of Shopopop in France.
Collect&Go partnership
Documented launch of a partnership with Collect&Go in the Antwerp region.
2023
Extension of the Collect&Go partnership to 35 locations, including Hasselt, Ostend and the Brussels periphery.
2026
Shopopop states that it is present in 6 countries and claims more than 10 million deliveries completed.
Stakeholders
Shopopop, as the private digital platform handling matchmaking, tracking, coordination and service management.
Partner shops and retailers, which use the service to offer home delivery without a dedicated fleet.
Collect&Go / Colruyt, as an important partner for deployment in Belgium.
Individual co-transporters, who carry out deliveries in exchange for additional income.
Customers and residents, who receive their groceries or parcels at home.
Researchers in crowdshipping or urban logistics, useful for assessing the model’s real effects on flows, detours, costs and emissions.
Strengths and offer
Collaborative delivery of groceries and parcels between individuals.
Announced use of existing trips rather than systematic creation of dedicated delivery rounds.
Reduced delivery cost for the end user.
Lightweight solution for retailers wishing to test home delivery without major logistics investment.
Digital app handling matchmaking, real-time tracking and trust management.
Possibility of same-day delivery, sometimes in under two hours depending on the services offered to merchants.
Proximity dimension: delivery by individuals, with a promise of mutual aid and a more human service.
A model already mature in France and in diffusion or consolidation in Belgium through partnerships with retailers.
Urban logistics
How does it work?
An order is placed with a partner shop or retailer. It is then proposed through the app to individual co-transporters. A person accepts the delivery, collects the groceries or parcel, and delivers it to the recipient, in principle along an existing trip or close to their route. The platform handles matchmaking, tracking, co-transporter remuneration and part of the trust management.
Why is it interesting?
Because Shopopop shifts the question of the last mile towards residents’ everyday uses and movements. Instead of creating a dedicated professional delivery round, the model seeks to insert a delivery into a trip that was already planned. If this really works that way, it can reduce some dedicated trips, lower costs and make delivery more accessible. But the model also raises an important question: what share of deliveries is genuinely based on existing trips, and what share still generates a detour?
Which obstacles does it respond to?
High cost of home delivery, difficulty for retailers or shops to organise a dedicated fleet, need for fast or same-day delivery, fragmentation of small flows, search for a proximity service, and desire to limit the environmental footprint of dedicated delivery rounds.
Identified nodes / obstacles
Transport; delivery cost; availability of co-transporters; digital coordination; service reliability; trust management; responsibility in case of incident; service quality; real share of already existing trips; detours generated; adaptation to dense neighbourhoods; competition with relay points, cargo bikes and professional delivery.
Positive impacts
Environment — potential reduction in emissions if deliveries are genuinely integrated into existing trips and do not generate significant detours.
Space — fewer dedicated delivery rounds could mean less delivery traffic, provided the model actually replaces professional trips rather than adding new ones.
Neighbourhood — potentially less intrusive delivery than repeated van rounds, especially if it fits into ordinary movements.
Social relations — promise of neighbourly help, proximity and trust, even though the relationship remains mediated by a private digital platform.